
We recently made some significant upgrades to our streaming video workflow that mark the beginning of some exciting changes for how we share the Gospel online. We wanted to share a few key elements of these upgrades and how they enhance the ministry outreach of our website.
First, we now exclusively stream Flash video, which gives us a unified streaming platform to provide a consistent, high-quality experience for our viewers. Previously, our audience was split between two different formats, Flash and Windows Media. However, the evolution of Flash streaming video technologies in the last few years and the near ubiquitous distribution of the Flash Player plug-in made this an obvious choice for us moving forward.
Also, we now offer high-definition video online. We have been producing all our media content in HD since 2006, and this gives us another opportunity to distribute that content. This is particularly exciting because HD video is fairly new online, and we hope to provide viewers with an experience that is as comfortable and natural as watching TV. The web is inundated with quality video content, ranging from network television programs and popular movies to how-to videos, news, and more. By providing high-quality, high-definition video, we’re better able to communicate with a culture that is increasingly savvy and saturated in media content.
Lastly, we now offer live streaming and video archives on the iPhone. Mobile devices have become the fastest-growing medium for consuming multimedia content, and the iPhone is still the most popular smartphone on the market. We’ve already seen a great response to this feature, and we hope our audience will continue to grow.
Overall, these steps help us further our ministry of sharing the Gospel on the “three screens” in our society today – the television, the computer, and now mobile devices. We are continually finding new and exciting ways that technology can help us better reach people where they are, and show them how they can know God’s love and grow in a relationship with Him.
If you have questions for feedback, please contact: Gina Ford, Executive Director of Communications ginaf@fbcjax.com Jeff Stoll, Media Pastor jeffs@fbcjax.com.